Ship’s Biscuit — Flipping the digital landscape to portrait.

I’m pretty late to this one, it was posted about two weeks ago. It’s a video for Radiohead’s Jigsaw Falling Into Pieces and it’s by Adam Buxton (from Adam and Joe). He’s clearly a better director than he is a comedian. They strapped web cams to cycling helmets. It’s a nice vid but it must have cost them about 20 quid, they must be skint after giving away all those albums.

Good example of a big brand hjacking prosumer culture?