Ship’s Biscuit — Flipping the digital landscape to portrait.

Google are attempting to launch a demographic bidding service. This means that you can target keyword advertising by age groups and gender. This sounds great, the only problem being that this isn’t on their search results. Of course, Google doesn’t know your age and gender when you do a search on Google. Unless of course you happen to be logged in to your Google mail or something and that doesn’t sound like a very Google thing to do. So, at the moment this would only be for advertising on Google’s content partner’s sites. The only site worth mentioning on that list is MySpace and at a push, Friendster. But given that only people aged 8 – 30 use MySpace, I’m not entirely convinced but it’s certainly a step in the right direction.