Pepsi launches new natural product
Pepsi are launching a new drink called RAW. It’s essentially made up of all natural ingredients. It seems that it’s only currently available UK clubs at the moment. It seems strange that a brand trying to convince us of its healthy and natural ingredients would try to diffuse itself in such an unhealthy atmosphere as a club or bar.
It sounds like Pepsi have recognised the success of Whole Earth’s Cola, which is all natural (the sugar comes from apple juice). I’m not a soft drink drinker personally but I have walked 5 minutes out of my way and queued up in Holland & Barrett for one of these;
I have a couple of problems with Ziggurat interpretation of the RAW product. The typeface looks really dated but at the same time very techie. And they have attractive nude people in their adverts. I’m never one to complain about attractive nude people but I think they would speak to their healthier consumers if they used something a little more erm… subtle?
