February 27, 2008

Facebook Users Falling But Usage Up

Filed under: Social Web — Mike Laurie @ 10:22 pm

There’s been lots of talk recently about Facebook losing visitors recently, mostly feulled by data from Hitwise. There’s a lot of bloggers publicly committing virtual hare-kari, which can’t be a great sign. Average visit time is right up though, up to almost 23 minutes, in fact. Most sites would kill for a dwell time like that. Marketing Pilgrim has an amusing little explanation.

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