Ship’s Biscuit — Flipping the digital landscape to portrait.

Here’s something interesting if you’re of a planning persuasion. It’s called BrandTags and it take adjectives that relate to brands and displays them as a tag cloud. It’s a wonderful little idea based on the premise that brands are nothing but the words we use to describe them. It’s certainly the start of something every interesting. The way the chap has built it right now is just displaying them as tag clouds, which isn’t all that helpful given that you have to scroll for miles. I can very much see this being opened up with an API to allow people to build new and exciting interfaces for it such as bubble charts etc. I could also see him doing something like LoveMarks where it could become a kind of WikiPedia-for-brands-meets-Facebook. This information could even be connected to your Attention Profile in some manner.