Berfishocca - Sitting comfortably within the ‘Weird Science’ pattern
Following on from my Viral Patterns post, here’s a new one that I’m putting into the Weird Science pattern, although, at a push, if might fit into Animal Personification too. I don’t know which agency is responsible but the creative execution is so much like this GamesBreakOut one that I would bet a packet of Pickled Onion Monster Munch that it was ViralFactory.
Another thing I’ve noticed here which is very clever is that they have called it something which (at the start of the campaign) gives 0 results on Google i.e. ‘Berfishocca’. Pretty smart, think they could have got some better actors though.
what absolutely amazes me about this vid is that reading through the comments, youtubers feel the need to point out that it’s fake.
It gives you a nice insight into the type of people that Berocca are reaching with this one.