Ship’s Biscuit — Flipping the digital landscape to portrait.

Nicky from Monster-Munch and Asi from No Man’s Blog have come up with this wonderful and creative way of raising money for the NSPCC. Nicky has hand-made a very beautiful and delicate looking book that they are going to send to the most famous person they know. Hopefully this famous person will send it to the most famous person they know and so on until the 7 pages are complete. They could contain notes, concert tickets, photographs, anything the famous person thinks will be interesting. When the book is (hopefully) returned, it will be auctioned off and all the proceeds will be given to the NSPCC.

I love the idea, it’s irreverent, simple and worthy.

I’m excited to see what happens.