Sega have just released Condemned 2, which is fairly gruesome bloodbath of a game, apparently. And to help ease the spillage of blood they have launched Offset the Evil. It’s like carbon offsetting but it’s evil, a bit like carbon then.
Via Adverblog
Apparently, the key to getting enormous amounts of traffic to your YouTube video is to place suggestive imagery at just the right moment of your clip. Suggestive enough for people to think it’s porn. This public service announcement appears to have had over 72 million very disappointed views.
Radiohead recently asked people to remix their Nude track, all in the spirit of user-generated content. Apparently it was in some bonkers time signature so it was fairly tricky but this chap James Houston, incredibly, managed to get a load of old tech gear to bleat through the number. It’s proper genius, each machine is struggling through like a new born chick.
Big Ideas (don’t get any) from James Houston on Vimeo.
Personally I think it’s way better than this one.
James did this work for MTV recently too.
MTV from James Houston on Vimeo.
UPDATE: Had a chat with James over email, apparently he was offered a record deal over email and he’s not even a musician. I guess that being a recording artist is probably a lot to do with visuals these days.
We’re taking part in The World’s First Internet Baloon Race, courtesy of Orange. It’s another lovely little concept from the outstanding gentlemen of Poke. I think we have some kind of racoon. This seems to be following up on their Spot The Bull idea that they are re-working from last year.
Via Neatorama, via Dump Trumpet - a rather amusing chap from Brighton rapping about tea. Excellent.
There’s more delightful cuts on his MySpace page.
Not sure what this vid is for but it’s beautiful. It’s shot at a super high rate them slowed right down. Great technique. Shame they aren’t clowns or something.
Last night was the first ever live TV ad and it ran without a hitch. Take a look for yourself.
Honda are definitely living by their strapline ‘Impossible is nothing’ when they pulled this one out of the bag. It’s a wonderful ad, it’s got passion, determination and drama. It puts the recent trend in viral towards fakery a la Kobe Bryant to shame.
I can’t quite identify the brand on this one but it’s a wonderfully simple and racy little concept that I’m sure many can identify with. Not me of course.