January 11, 2008

Prototype mobile phone watches

Filed under: Technology, culture — Mike Laurie @ 9:41 am

There’s a prototype mobile phone from LG knocking around at the moment. There’s a YouTube video below and there’s an article on Engadget here.

It’s a bit chunky and the interface is straight out of Tron.Tron guy who made his own Tron suit, how sweet.

But I’m guessing it’s not going to hit the market for another 20 years. Here’s one from Hyundai that looks a little less Knight Rider.

Hyundai phone watch

Overall, it’s a pretty cool concept but the execution is going to be fairly difficult. Presumably you would need to have people on loud speaker constantly, the method of control is going to involve some form of tiny pen that you’ll lose when drunk or extensive use of Mr Pinky. Unless of course you use the scroll wheel that LG have opted for, meaning you have to scroll a hundred time to get your mum’s phone number to come up. Overall, it’s a wet dream for most boys-who-like-toys but a nightmare for a product developer.

Creds: Dickie.

January 8, 2008

The decapitator: rubbish culture jamming?

Filed under: Advertising, culture — admin @ 9:40 pm

I haven’t heard the phrase ‘culture jamming’ since Naomi Klein’s No Logo but there’s a fair bit of talk about some grousome appearances hitting the high streets of the LDN.

Where's my girl's head gone?

Targets seem to be large brands such as Vodaphone, Pimms and The Bee Movie. The latter is surprising given that it’s a movie targeted at children. Culture jamming can be humourous, intelligent and insightful but this is none of those things and doesn’t achieve much more than to boost the exposure of the brand itself. Here’s The Decapitator’s Flickr group where people are falling over themselves to gush about how incredibly ‘genius’ and ‘awesome’ it is. Culture jamming started in the mid-80s and doesn’t always involve outdoor media, it can be an event such as Buy Nothing Day. I’m not going to get myself into trouble by posting my favourites but feel free to check out this pool on Flickr. Another good place for culture jamming ephemera is AdBusters.