July 14, 2008

Berfishocca - Sitting comfortably within the ‘Weird Science’ pattern

Filed under: Viral Patterns — Mike Laurie @ 5:12 pm

Following on from my Viral Patterns post, here’s a new one that I’m putting into the Weird Science pattern, although, at a push, if might fit into Animal Personification too. I don’t know which agency is responsible but the creative execution is so much like this GamesBreakOut one that I would bet a packet of Pickled Onion Monster Munch that it was ViralFactory.

Another thing I’ve noticed here which is very clever is that they have called it something which (at the start of the campaign) gives 0 results on Google i.e. ‘Berfishocca’. Pretty smart, think they could have got some better actors though.

July 11, 2008

Viral Marketing Review: Using and Identifying Design Patterns

Filed under: Design, Social Web, Technology, Trends & Insight, Uncategorized, Viral Patterns, Virals — Mike Laurie @ 5:04 pm

Design Patterns in Viral Marketing

(En français)

There are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes - the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards.

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